Bespoke Brand
Consulting

IDEAL FOR

New institutions
and edtech startups.

PROBLEM SOLVED

Starting from
scratch without
a brand system
or story.

TIMELINE

3-4 Months

SERVICES

Research, Analysis & Insights

We start with understanding, your market, stakeholders,  and aspirations. From surveys and workshops to competitive audits, we decode what makes your institution different.

Brand Purpose, Positioning & Strategy

We define your reason to exist. What you stand for, how you’re perceived, and what makes you irreplaceable in the education landscape.

Brand & Portfolio Architecture

For groups managing multiple institutions, clarity of structure is critical. We organize your portfolio to maximize equity and minimize confusion.

Naming & Verbal Identity

We craft names, narratives, and tones that reflect your ethos and stand the test of time. Because a great name doesn’t just sound good, it means something.

Visual Identity

Design that feels as inspiring as your mission. Logos, colour systems, typography, and applications that make your institution instantly recognizable.

Brand Communication

We develop messaging frameworks and campaign systems that align your voice, across admissions, alumni relations, and internal culture.

Branded Experiences

We bring your brand to life in physical spaces, signage, wayfinding, event branding, and spatial storytelling that shape campus experiences.

Brand Toolkits & Guidlines

Future-proof your identity. Our brand toolkits ensure your look, feel, and tone stay consistent as your institution grows.